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Outloud budgeting: The TikTok bomb that blows up finance codes in 2024

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“Loud budgeting,” a viral phenomenon on TikTok, could well be a game-changer in financial management this year. By breaking the taboos around money and openly stating savings goals, it becomes possible to more calmly achieve financial objectives and gain financial independence, especially for women.

La question de la finance devient virale sur TikTok

“Loud budgeting,” a salvific mindset

“Loud budgeting” involves clearly and openly expressing one’s financial limits and savings goals.

Launched at the end of 2023 by comedian Lukas Battle, this trend encourages proudly asserting one’s budgetary choices and the willingness to spend only on what truly matters. Far from austere financial statements, it is a mindset that opposes ostentatious consumption and advocates for a reasoned management of one’s money.

Being authentic about how we spend and communicating our limits will help us save more and pay off our debts,” explains Alaina Fingal, a budgeting expert, to CNET Money. Far from cutting individuals off from their social life, “loud budgeting” encourages them to prioritize outings that are truly important to them.

On TikTok, enthusiasts proudly share their financial goals and challenges. Emma Edwards (@the.brokegeneration), a certified coach in behavioral finance, explains: “‘Loud budgeting is about being honest about one’s situation when something does not align with one’s goals, values, or means.” While it may seem daunting, she assures that declining certain expenses should not be a source of shame.

Coach Alaina Fingal (@TheOrganizedMoney) appreciates this trend but warns about the risks of excessive sharing: eliciting pity or no longer being invited out of fear of awkward conversations. “As with anything, excess in one direction or another can harm oneself and one’s loved ones,” she cautions.

Women and money: breaking the silence for empowerment

Traditionally, women were less inclined to talk about money than men. But in 2024, attitudes are evolving. “Loud budgeting” encourages them to take control of their financial discourse and fight against certain biases.

Beyond being a current trend, this approach has numerous advantages:

  • Empowerment through transparency: by talking openly about finance, one regains control and combats stereotypes.
  • Aligning expenditures with priorities: no more superfluous purchases to “save face”!
  • Finding support within a caring community that shares the same values.

“Of course, this approach raises some concerns, such as the fear of an invasion of privacy or potential judgments. But its proponents see it primarily as a tremendous tool for financial emancipation, especially for women.”

In addition to improving financial literacy and highlighting wage inequality, speaking openly about money strengthens women’s autonomy in managing household budgets. A crucial issue, at a time when they can no longer blindly rely on their partners in this respect. So, ready to “turn up the volume” on your finances this year?

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