VeChain Partners with 4ocean to Boost Blockchain-Enabled Sustainability Impact on Land and Sea

The oceans face a plastic crisis of staggering scale — 440 million pounds of plastics entering our waterways every year. This deluge of trash lacks a transparent, accountable means of removal. Furthermore, individuals who commit time and effort to removing it lack an incentive structure that rewards their efforts.

Today, we’re excited to share that we’re kicking off a partnership with 4ocean — an entity whose global cleanup operations have extracted over 40 million pounds of marine debris — and pushing back on an environmental blight, powered by new, more efficient technologies.

At an inaugural event taking place today in Miami, the VeBetter platform, in combination with 4ocean’s proven conservation model, stands to demonstrate how cleanup efforts can evolve through blockchain, tokenization and incentivization.

Marking the Moment in Miami

Kicking off the partnership, 4ocean and VeChain joined forces with the UFC Foundation — the UFC’s philanthropy arm — to launch a high-profile beach cleanup to showcase the Cleanify dApp, powered by the VeBetter ecosystem and VeChain, to a host of high-profile guests.

The partnership will go on to establish a first-of-its-kind sports sustainability program committing to the removal of the equivalent of 14.4 million single-use plastic water bottles in its first year.

The event presents a great opportunity to showcase the potential of blockchain first-hand — demonstrating its ability to:

• Track and verify pieces of plastic and trash pulled from oceans, rivers, and coastlines.
• Validate environmental impact with immutable blockchain records — or ‘Sustainability Proofs’ — on-chain tokenized records of activities.
• Incentivize communities using $B3TR tokens — the VeBetter ecosystem’s incentive layer, rewarding users in exchange for time and effort.
• Enhance transparency in cleanup operations with verifiable data, preventing greenwashing.

“This partnership represents a perfect alignment of mission and technology,” said Sunny Lu, CEO and Founder of VeChain. “By combining 4ocean’s inspiring track record in ocean conservation with VeChain’s blockchain capabilities, we’re creating new ways for people to get involved in and verify the impact of some of the world’s most significant environmental cleanup efforts.”

The partnership with 4ocean includes several key initiatives launching throughout 2025:

• The removal of 300,000 pounds of plastic and trash from the world’s oceans, rivers, and coastlines through clean up events.
• An 11-month sustainability sweepstake program running from February through December 2025 — with various prizes to be won.
• Development of exclusive 4ocean x VeChain merchandise to support ocean cleanup efforts.

“When purpose drives action, real change happens,” said Alex Schulze, CEO and Co-founder of 4ocean. “Through our partnership with VeChain, we’re removing 300,000 pounds of plastic from the ocean — the equivalent of 14.4 million plastic water bottles.

We’re committed to laying the groundwork for exploring blockchain technology to enhance our tracking and verification systems, providing greater transparency into our cleanup operations.”

Powering VeBetter Growth

The partnership with 4ocean perfectly embodies the VeBetter ecosystem’s mission — empowering people to drive change in a manner aligned with their personal priorities, with blockchain recording and rewarding those efforts. Through gamification and incentivization, VeBetter delivers a scalable, engaging pathway for Web3 adoption with real world impact.

The core principle behind VeBetter is simple yet powerful. Through an innovative “X-2-Earn” approach, with ‘X’, the unknown variable, representing sustainable activities (like ocean cleanups), VeBetter tokenizes and incentivizes real-world impact, tying actions to reductions of resources, or reduced emissions, granting value to the data.

You can try out VeBetter yourself, here.

Stay tuned for additional news, media and other developments from the day!

About VeChain

VeChain is a pioneer in blockchain-powered enterprise solutions. Built on this foundation, the VeBetter ecosystem leverages decentralized applications (dApps) to drive sustainability, rewarding users — from individuals to enterprises and institutions — with B3TR tokens for their impactful actions. By incentivizing sustainable choices, VeBetter fosters long-term behavioral change, creating a lasting positive impact on society.

For more information, please visit:

https://vebetterdao.org

About 4ocean

4ocean Public Benefit Company (PBC) is a global ocean cleanup company based in Boca Raton, FL, that’s dedicated to ending the ocean plastic crisis. As a Public Benefit Corporation and Certified B Corp, they harness the power of business to fund a global cleanup operation that recovers millions of pounds of plastic and other debris from the world’s ocean, rivers, and coastlines each year.

For more information, please visit:

https://www.4ocean.com/

VeChain Partners with 4ocean to Boost Blockchain-Enabled Sustainability Impact on Land and Sea was originally published in Coinmonks on Medium, where people are continuing the conversation by highlighting and responding to this story.