The Smarter Web Buys Additional $25M Bitcoin, Pushing Total Holdings Above 773 BTC

UK-based digital services company The Smarter Web has expanded its bitcoin reserves with a new $24.6 million purchase. The company acquired 230.05 BTC at an average price of $107,126 per bitcoin.

With this acquisition, the firm now holds a total of 773.58 BTC. The cumulative cost of its holdings amounts to $82.7 million, averaging $107,015 per coin.

The Smarter Web Ranks Up as BTC Stack Grows

The Smarter Web, originally focused on web development and digital marketing, has gradually shifted part of its strategy toward building a bitcoin treasury. The company began accepting bitcoin as payment in 2023 and formally adopted a bitcoin treasury policy in April 2025.

According to BitcoinTreasuries.Net data, the firm now ranks 36th among public companies holding BTC. This places it between Bitcoin Treasury Corp and KULR, bringing it closer to the top 30 firms, each of which holds over 1,000 BTC.

The company continues to earn revenue from its core services, including website setup, hosting, and optional digital offerings. Its move into Bitcoin is driven by a long-term outlook on digital finance and an intent to diversify its financial strategy.

To guide this shift, the firm relies on advisers such as David Bailey and UTXO Management. Their expertise supports Smarter Web’s evolving vision in the Bitcoin space.

Looking ahead, the company’s 10-year roadmap emphasizes expanding its customer base while steadily increasing bitcoin acquisitions. It sees Bitcoin not just as a hedge but as a foundational component of the future financial landscape.

Major Firms Boost Bitcoin Holdings

Other major players are also accumulating bitcoin. Business intelligence firm Strategy disclosed to U.S. regulators that it purchased 4,980 BTC between June 23 and June 29 for about $531.9 million.

In Asia, Japanese firm Metaplanet expanded its holdings with an additional 1,005 BTC, bringing its total to 13,350. Over in Europe, Blockchain Group added 60 BTC worth $6.45 million, boosting its total to 1,788 BTC.

These acquisitions come as bitcoin trades around $106,500. While the asset has dipped 1.2% in the past 24 hours, it remains up 3% over the past month and 70% year-on-year, according to CoinGecko.

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