TRUMP Meme Coin Gains Following Justin Sun’s $100 Million Investment Announcement

Justin Sun, founder of the TRON blockchain, has revealed plans to purchase $100 million worth of Official Trump (TRUMP) tokens, the meme coin associated with United States President Donald Trump.

The announcement sparked an uptick in the meme coin’s price, which appreciated 7% over the past day amid a predominant downtrend.

Justin Sun’s $100 Million TRUMP Investment Pledge Drives Price Up

Sun made the announcement in an official X (formerly Twitter) post. However, the details of when the investment will be made haven’t been disclosed yet.

“We are committed to buying $100 million of TRUMP! Together, TRUMP and TRON are the future of crypto. This move highlights our belief in collaborating across ecosystems to grow the crypto landscape with communities such as @GetTrumpMemes. TRUMP on TRON is the currency of MAGA!” the post reads.

Notably, Sun is one of the top holders of the TRUMP meme coin. The crypto mogul holds over 1.43 million TRUMP tokens, worth over $13 million at current market prices.

The TRUMP meme coin was launched earlier this year. It gained significant attention and reached an all-time high shortly after its debut. 

However, its price performance has since faltered. Recent data highlighted by BeInCrypto revealed large token transfers, raising concerns among investors.

Despite this, Sun’s investment pledge proved favorable for TRUMP. BeInCrypto data showed that the price has increased by 7% over the past 24 hours.  At the time of writing, it was trading at $9.18.

In addition, trading activity surged. The meme coin’s 24-hour trading volume rose to $475.3 million, reflecting a remarkable 208.60% growth.

TRUMP Meme Coin Price Performance. Source: BeInCrypto

Meanwhile, this announcement follows TRON’s recent announcement to launch TRUMP on its mainnet, facilitated by LayerZero’s interoperability protocol. Moreover, the TRON blockchain added support for World Liberty Financial’s stablecoin USD1. 

The stablecoin is available for trading against three trading pairs: USDT/USD1, TRX/USD1, and NFT/USD1. It is worth noting that Sun’s relationship with Trump-related crypto ventures is not new.

In November 2024, the TRON CEO invested $30 million in the Trump-backed decentralized finance project (DeFi) World Liberty Financial. Shortly thereafter, the project named him as an advisor. In January 2025, Sun made an additional $45 million investment in WLFI, raising his total investment to $75 million.