Caldera’s ERA token has experienced a significant price surge of over 80% following announcements of listings on prominent cryptocurrency exchanges Upbit, Binance, Coinbase, Bybit, and KuCoin. These developments mark a pivotal moment for the “Rollups-as-a-Service” platform, signaling increasing market recognition and accessibility.
The initial catalyst for the price increase was Upbit’s announcement of its support for ERA trading in the Korean market. The $ERA price immediately responded, leaping by 60%. This outcome aligns with typical market behavior for emerging tokens gaining traction on well-established exchanges.
Major Exchange Listing Trigger $ERA’s Surge
Upbit’s official statement emphasized that users must adhere to Travel Rule verification for deposits made before CoinMarketCap registered the reference price or before the official trading launch.
Moreover, the exchange also highlighted Caldera’s contract address and urged users to ensure deposits originate from self-owned wallets or approved virtual asset service providers, cautioning against misrouted deposits or those from unverified sources.
Caldera’s inclusion in Binance’s HODLer Airdrops program preceded this development. Binance announced Caldera as the 27th project featured on the HODLer Airdrops page, describing it as “the internet of rollups, an ecosystem of modular, interconnected, and customizable chains.” Binance users could deposit ERA one hour after the announcement was made.
Furthermore, Binance committed to listing Caldera’s ERA token for spot trading on July 17 at 15:30 UTC against USDT, USDC, BNB, FDUSD, and TRY pairs. The token will carry a Seed Tag, indicating higher risk or limited liquidity. Initially, ERA will appear on Binance Alpha before transitioning to the central platform upon the commencement of spot trading.
Binance allocated 20,000,000 ERA tokens for an airdrop to users who subscribed their BNB to Simple Earn (Flexible or Locked) or On-Chain Yields products between July 1 and July 5, 2025.
This allocation represents 2.00% of the total token supply. Token distribution will occur at least one hour before spot trading begins, with assets credited directly to users’ Spot Accounts.
HODLer Airdrop Program
The Binance HODLer Airdrops program, which has been active since 2024, distributes new cryptocurrencies to BNB-holding investors, enabling them to diversify their portfolios without engaging in direct trading. This program aims to bolster user engagement while promoting innovative scalability solutions to a broader audience.
In addition to Upbit and Binance, Coinbase, a leading exchange in the United States, also announced its intention to list Caldera (ERA). Coinbase stated that it would support Caldera (ERA) on the Ethereum network (ERC-20 token), cautioning users to avoid sending the asset over other networks to prevent potential loss of funds.
Caldera’s ERA token plays a fundamental role within its ecosystem, facilitating various use cases, including gas fees, validator staking, and governance. As a “Rollups-as-a-Service” platform, Caldera enables Web3 developers to launch customizable Layer 2 solutions with efficiency and speed.
Moreover, the recent exchange listings represent a significant step toward greater adoption and liquidity for the ERA token, highlighting the growing interest in Layer 2 scaling solutions within the blockchain space.
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