Trump Media Launches Into ETFs With Crypto.com!

The announcement was like a pin pulled grenade: Trump Media (DJT), the company behind Truth Social, is partnering with Crypto.com to launch a range of ETFs and exchange-traded products (ETPs) starting in 2025. In the wake of this news, DJT stock jumped by 9% in after-hours trading. Far from being just a media stunt, this partnership marks a key milestone in Donald Trump’s strategy to infiltrate the crypto ecosystem. Between blockchain technology and electoral ambitions, we analyze an audacious move.

A strategic partnership: much more than a convenient marriage

Unlike traditional crypto ETFs, the products offered will mix digital assets (Bitcoin, Ethereum) and traditional securities, particularly in energy.

A risky cocktail, but revealing. Crypto.com will provide the technical infrastructure and custody solutions, while Trump Media brings its political and media influence. The goal? To attract both hodlers and wary institutional investors.

From its NFTs reminiscent of trading cards to its DeFi protocol World Liberty Financial, the former president has methodically built a parallel ecosystem. These ETFs fit into a conquest logic: to retain the pro-crypto electorate (26% of American voters, according to CoinDesk), while positioning DJT as a bridge between Wall Street and DeFi.

Markets in turmoil: between optimism and areas of uncertainty

The 9% rebound in stock reflects both enthusiasm and speculation. Trump Media, which has recently gone public, remains volatile.

Investors are betting on Trump’s ability to polarize attention… and financial flows. However, the valuation of DJT (already considered overvalued by some analysts) could face corrections if the technical details of the ETFs disappoint.

The exchange, known for its flashy advertising contracts (With Messi!), seeks to restore its image after layoffs and rumors of financial difficulties in 2023.

Its technical role in this partnership is crucial: a bug or delay could tarnish the credibility of the ETFs. But if the operation succeeds, Crypto.com gains unprecedented legitimacy against BlackRock or Fidelity.

Mixed ETFs (crypto + energy) fall into a legal gray area. The SEC, already at war against stablecoins, could demand clarifications.