Binance’s new ‘Junior’ app gets mixed reactions over kids entering crypto

Binance’s new Junior app aims to bring supervised crypto use to minors, prompting both praise for early education and criticism over child targeting.

Binance has launched Binance Junior, a parent-controlled crypto app for users ages 6 to 17, in a move that has already sparked debate over introducing digital assets to minors.

The company announced Wednesday that Binance Junior is a standalone mobile app linked to a parent’s primary Binance account. The tool allows adults to deposit crypto, set spending and transfer limits and enable Earn products for their kids, depending on local regulations. 

Binance framed the new product as a family-focused financial literacy tool. It mirrors traditional custodial accounts, where children can hold assets while parents remain the legal owners and control permissions. 

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