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Rapidly growing blockchain-powered social media platform Chingari and arguably the worldās most popular lifestyle television channel Fashion TV (FTV), have announced a partnership focused on various Web3 initiatives.
Chingari and Fashion TV will work together on the launch of Fashion TVās own metaverse and the Fashion TV token. In addition, the two companies have also announced a sale of 100 GARI Panda non-fungible tokens (NFTs). Among other benefits, the NFTs will grant their owners exclusive access to parties and marquee fashion shows hosted by the worldās leading lifestyle television channel.Ā
In addition, the deal between the two leading companies in their respective fields will let Chingari feature the Fashion TV content directly on the app powered by the platformās native GARI token.Ā
Chingari CEO and co-founder Sumit Ghosh commented on the āmutually beneficialā partnership between the two brands:
āThe partnership will be mutually beneficial for both the brands with Chingari getting exclusive rights to play Fashion TV content on its platform. Further, the all exclusive 100 GARI Panda NFTs and Fashion TV NFTs, GARI Panda NFTs will turn out to be a goldrush for the artists and celebrities across the globe.ā
FTVās president Michel Adam Lisowski echoed Chingariās CEO stance and added, āThe partnership aligns with our vision to make accessible our premium content from the fashion industryās most successful designers, models, photographers to everyone.ā Lisowski also said that the newly launched NFTs represent a lucrative investment opportunity for early adopters and the broader crypto community.Ā
The news of Chingariās partnership with Fashion TV follows a series of major milestones that have seen Chingari become one of the leading short-video sharing platforms for Indian users.Ā
Earlier this year, the GARI token launched on major cryptocurrency exchanges, including Huobi, FTX, and KuCoin. ā$GARI will enable 30 million monthly active users of the Chingari Short video app to get on-chain. For the first time in the history of blockchain, an app will onboard millions of users on-chain from the day of its launch,ā said Chingari CEO at the time.
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