eToro’s Quiet Surge: 12 New Coins Hit US Market

In a move shrouded in regulatory intrigue, eToro has stunned the crypto world by adding a dozen new coins, including DOGE and XRP — to its U.S. platform. This expansion, which follows a confidential settlement with the SEC in May 2025, is more than just a product update. It’s a calculated play in the escalating battle for U.S. crypto dominance, and it comes as eToro gears up for its long-anticipated IPO.

The new lineup: DOGE, XRP, ADA, SOL, MATIC, LTC, BCH, LINK, UNI, AVAX, ATOM, and ALGO instantly broadens the choices for American retail traders. For months, U.S. users have watched from the sidelines as global eToro customers enjoyed access to these altcoins, many of which were delisted by other platforms due to regulatory uncertainty.

The timing is no coincidence. eToro’s settlement with the SEC, while not fully disclosed, appears to have cleared the way for the broker to relist tokens previously considered regulatory gray areas. In its official statement, eToro said, “This move enhances altcoin access for US retail investors and reflects our commitment to compliance as we prepare for our IPO.” The message is clear: eToro is ready to play by the rules—and win.

Crypto Twitter erupted with speculation and excitement. Wu Blockchain (@WuBlockchain) reported:

@AltcoinDailyio echoed the sentiment:

Early trading data shows a surge in liquidity for the newly listed coins, with DOGE and XRP leading the pack. Analysts say this could siphon trading volume from Coinbase and Robinhood, both of which have been slow to re-list certain tokens amid their own regulatory battles. The competitive pressure is mounting: eToro’s bold move puts its rivals on notice, raising the stakes in the U.S. crypto brokerage wars.

Industry experts are watching closely. “eToro’s timing is impeccable,” noted crypto analyst Ryan Selkis on X. “With an IPO ahead, they’re showing both regulators and Wall Street that they can innovate and comply at the same time.”

The IPO angle cannot be ignored. By expanding its U.S. crypto roster, eToro is not just attracting new retail users—it’s signaling to prospective investors that it can grow market share while navigating regulatory minefields. The company’s IPO, expected later this year, is now backed by a stronger U.S. product offering and a proven ability to work with regulators.

For American traders, the impact is immediate and positive. More coins mean more trading opportunities, greater liquidity, and a chance to diversify portfolios without switching platforms. For eToro, the hope is that this expansion will drive user growth and engagement, both of which are crucial metrics for a successful public listing.