Apple to pay $250M to settle lawsuit over delayed Siri AI features

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Apple to pay $250M to settle lawsuit over delayed Siri AI features

Apple has agreed to pay $250 million to settle a class-action lawsuit that accused the company of misleading customers about the readiness of its AI-powered Siri features. The settlement, first reported by the Financial Times, resolves claims that Apple exaggerated the capabilities of Apple Intelligence — particularly the promised upgrades to Siri — ahead of the iPhone 16 launch.

What the lawsuit alleged

Filed on behalf of U.S. customers who purchased an iPhone 15 or iPhone 16 between June 10, 2024 and March 29, 2025, the lawsuit argued that Apple’s marketing created the impression that advanced AI features would be available at or shortly after purchase. The complaint specifically cited promises of a significantly upgraded Siri, capable of functioning more like modern AI chatbots such as ChatGPT or Claude. Plaintiffs claimed these features were not ready at launch and remain incomplete, amounting to false advertising that influenced buying decisions.

Apple did not admit any wrongdoing as part of the settlement. The company chose to resolve the case rather than proceed with litigation. Under the proposed agreement, eligible customers could receive up to $95 per device.

The timeline of Apple’s AI promises

Apple first unveiled Apple Intelligence during its Worldwide Developers Conference in June 2024. The company positioned the initiative as a major leap forward, with Siri at the center of the upgrade. Since then, the rollout has been gradual, with several features delayed or released in beta form. The upgraded Siri experience — expected to be powered by Google Gemini or allow users to choose from third-party large language models — has yet to fully materialize for most users.

The settlement arrives just ahead of Apple’s annual developer conference on June 8, 2025, where the company is expected to preview a more complete version of its AI-enhanced Siri.

Why this matters to consumers

This case highlights the growing tension between how tech companies market AI capabilities and the actual readiness of those features. For consumers, the settlement serves as a reminder that pre-release promises — especially around artificial intelligence — may not always match the shipping product. The outcome could also influence how other companies communicate AI roadmaps in marketing materials.

For Apple, the settlement avoids a potentially damaging court case that would have aired internal discussions about feature timelines and marketing strategy. It also allows the company to focus on delivering the promised Siri upgrades ahead of its next major product cycle.

Conclusion

The $250 million settlement resolves a significant legal challenge for Apple over its AI marketing practices. While the company maintains it did nothing wrong, the payout reflects the high stakes of consumer expectations in the AI era. As Apple prepares to showcase its next-generation Siri in June, the industry will be watching closely to see whether the company can finally deliver on the vision it first outlined nearly a year ago.

FAQs

Q1: Who is eligible for the settlement payment?
U.S. customers who purchased an iPhone 15 or iPhone 16 between June 10, 2024 and March 29, 2025 are eligible. Each eligible device could receive up to $95.

Q2: Did Apple admit to wrongdoing?
No. Apple did not admit any wrongdoing as part of the settlement. The company agreed to pay to avoid continued litigation.

Q3: When will the upgraded Siri features be available?
Apple is expected to preview a more complete version of its AI-enhanced Siri at its developer conference on June 8, 2025. A public release timeline has not been confirmed.

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