Trump Family Pulls In $1B from Expanding Crypto Empire

U.S. President Donald Trump and his family have earned more than $1 billion in pre-tax profits over the past year, fueled by a rapidly expanding portfolio of cryptocurrency ventures.

Their crypto holdings include memecoins like $TRUMP and $MELANIA, the governance token WLFI, and the dollar-pegged stablecoin USD1. They have also launched digital trading cards and decentralized finance (DeFi) platforms.

A Billion-Dollar Crypto Venture

According to the Financial Times, the Trump family structured many of these projects to maximize revenue. They earned substantial profits through token sales, transaction fees, and early allocations. For instance, the $TRUMP and $MELANIA tokens generated around $427 million. Their governance token, WLFI, raised approximately $550 million in presales.

Meanwhile, USD1, a stablecoin pegged to the U.S. dollar, recorded $2.71 billion in sales, significantly contributing to the family’s profits. These ventures position the Trumps as major players in the global digital asset market. They highlight how politics, finance, and blockchain innovation now intersect in unprecedented ways.

Building on this momentum, the Trump family appears eager to expand their crypto footprint even further. According to Reuters, WLFI plans to launch a debit card that links crypto assets to everyday spending this year. The firm is also exploring tokenizing traditional assets such as real estate, oil, and gas — a move that could extend its reach beyond digital tokens.

Trump Tokens Attract Scrutiny

The surge in Trump-linked tokens has stirred both excitement and concern across the crypto market. Prices of the $TRUMP and $MELANIA have soared and dipped in rapid succession, prompting widespread criticism. The volatility shows how political sentiment and social media hype can quickly move digital asset prices.

In response, lawmakers introduced the Curbing Officials’ Income and Nondisclosure (COIN) Act. The proposal sought to restrict the involvement of White House officials and their families in the launch, promotion, or personal profit-making of digital assets while in public service.

Meanwhile, the WLFI governance token and the USD1 have gained traction on major exchanges, attracting investors but also regulatory scrutiny. Critics argue that the overlap between Trump’s political ambitions and his private crypto ventures creates potential conflicts of interest. However, supporters claim the ventures showcase innovation and a bold embrace of the digital economy.

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