Rumble’s Bold Crypto Play—A Tether-Powered Wallet to Take on Big Tech?

Rumble just dropped a bombshell: it’s launching its own digital wallet, and Tether is backing the move. This isn’t just another crypto integration—this could be a direct challenge to Big Tech’s control over creator monetization.

Rumble CEO Chris Pavlovski announced the platform’s ambitious plan in a recent X post, stating that the Rumble Wallet will “help monetize creators better than most advertisers, especially in international markets.” The key partner? Tether, the world’s largest stablecoin issuer.

Tether’s CEO Paolo Ardoino wasted no time in backing the move, reposting Pavlovski’s announcement with a cryptic caption: “A wallet for the people.”

But why is Rumble, a video-sharing platform, diving headfirst into the crypto space? Let’s break it down.

Rumble’s Crypto Vision: Bigger Than You Think?

This isn’t Rumble’s first crypto rodeo. The platform has been steadily integrating digital assets into its ecosystem:

Tether’s $775M Investment: In December 2024, Tether invested $775 million in Rumble, with $250 million specifically allocated to fuel Rumble’s expansion.

Bitcoin Treasury Strategy: Rumble announced plans to allocate $20 million into Bitcoin last November, making its first BTC purchase in January. Just this month, it bought 188 BTC for $17.1 million, at around $91,000 per BTC.

Now, with a Tether-backed wallet, Rumble seems to be taking things a step further. The move could give creators more financial control, especially in regions where traditional ad revenue models fall short.

How Will Rumble Wallet Work?

While exact details are still under wraps, here’s what we can expect:

Creator-Centric Monetization: Instead of relying solely on ad revenue, creators could receive payments directly through stablecoins, cutting out middlemen and reducing payment delays.

International Expansion: Many global creators struggle with banking limitations and slow cross-border payments. A stablecoin-powered wallet could fix these issues overnight.

Decentralized Payments: Unlike traditional platforms that control payouts, Rumble Wallet could offer more financial freedom for creators, especially those who face demonetization elsewhere.

Big Tech vs. Rumble—A Real Threat?

Rumble has always positioned itself as an alternative to YouTube, offering more freedom to content creators. By integrating crypto into its core business model, it’s now challenging how creators get paid, not just where they post.

The move could put pressure on YouTube, which still relies on traditional banking systems for payouts. If Rumble’s wallet succeeds, could we see a shift where stablecoins become the norm for creator payments?

What’s Next?

Pavlovski teased that Rumble Wallet will be “bigger and more than you think.” More details are expected in an upcoming interview with content creator Matt Kohrs.

For now, one thing is clear—Rumble isn’t just a video platform anymore. It’s making a serious play for the future of digital payments.

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