ESMA Confirmation Secured: VeBetter’s B3TR Token Officially MiCAR Compliant

We are thrilled to announce that VeBetter’s native token, $B3TR, has been confirmed in the European Securities and Markets Authority (ESMA) register — a core component of the EU’s MiCAR crypto compliance framework.

This regulatory milestone comes on the back of $VET and $VTHO tokens achieving similar status, marking bold steps forward for the VeChain and VeBetter ecosystems. Compliance with MiCAR in Europe is a core strategic objective in our pursuit to deliver real world adoption and utility for blockchain applications.

With compliant status obtained, VeBetter positions itself as one of the first viable candidates to become a mainstream Web3 app store for real world utility. After recently hitting 5 million active addresses, and almost 40 million tokenized sustainable actions across 40+ applications, VeBetter’s growth and adoption continue to accelerate, with ESMA confirmation helping advance its growth prospects.

Web3 Apps Going Mainstream

B3TR’s inclusion in the ESMA register grants VeBetter a significant competitive advantage in the fast-evolving world of crypto. The “regulatory passport” allows seamless operations across EU member states, simplifying market access for the platform’s growing roster of sustainability applications.

The milestone also strengthens VeBetter’s position as an onboarding mechanism for institutions, who increasingly seek differentiating factors for their investments — one of the most important being real world utility and functionality. The synergy between technological innovation and regulatory adherence positions the entire VeChain ecosystem for sustainable growth over the next decade, supported by institutional capital.

VeBetter is the world’s first Web3 app store for real-world utility. Through the platform, owned and governed by its community, users engage with various applications that tokenize and reward sustainability-related actions — from eating more healthily to working out, reducing waste or saving energy. B3TR tokens are awarded as incentives to encourage repeat behaviours. The outcome is millions of small activities contributing, at scale, to greater collective outcomes that tackle global challenges and bring benefits for the world at-large.

The platform’s unique positioning and ESMA confirmation opens new technological avenues for communities, organisations and businesses looking to deploy their own applications through the VeBetter platform, forging new growth avenues for the platform, and the aforementioned stakeholders.

VeBetter’s app store ecosystem currently includes over 40 sustainability-focused applications and has given rise to multi-million-user success stories like Mugshot and GreenCart — apps that exemplify simplicity and ease of use — something that has proven challenging for generations of Web3 Applications to date. This approach to adoption, in tandem with a complaint token ecosystem, presents ample opportunity for orders of magnitude more growth in the coming years.

The Path Ahead: Compliance For Global Impact

VeBetter’s goal is to accelerate the creation of a sustainable, circular economy powered by Web3 technologies. The journey toward mainstream adoption requires both technological excellence and regulatory responsibility, and, with B3TR’s MiCAR compliance now secured, VeChain, and the VeBetter ecosystem, are well positioned to continue leading, and scaling up, this transformation.

A new dawn of value creation for individuals, enterprises, and the world, has arrived.

Explore VeBetter and experience a bold new world for yourself!

Disclaimer: This crypto-asset marketing communication has not been reviewed or approved by any competent authority in any Member State of the European Union. The person seeking admission to trading of the crypto-asset is solely responsible for the content of this crypto-asset marketing communication. This marketing communication is issued by VeChain Foundation San Marino S.r.l..

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