Bitcoin (BTC) Smashes Through $108K—Can It Hit $120K Before Year-End?

Bitcoin has pushed past the $108K mark with renewed energy, fueling speculation that a run toward $120K may be closer than expected. With support holding strong and bullish momentum building, BTC appears poised to continue its steady ascent into the second half of 2025. As institutional interest and on-chain activity grow, investors are watching closely for the next breakout trigger.

This market insight is powered by Outset PR—the crypto-native agency that amplifies real-time momentum through performance-based storytelling, data-driven campaigns, and strategic market timing. 

Bitcoin Holds Steady with Further Growth Potential

Source: tradingview 

Bitcoin is pushing higher with renewed strength, now trading between $96K and $107K as bulls regain control of the trend. With the 10-day moving average aligning closely and the RSI holding above 50, market sentiment is tilting positive. A weekly gain of over 2% suggests steady accumulation, and if BTC breaks through the $113K resistance, a run toward $123K is well within reach — offering nearly 14% upside. As long as Bitcoin holds key support levels, investor confidence continues to grow heading into the second half of 2025. The next leg toward $120K may be closer than it looks.

Outset PR Crafts Communications Like a Workshop, Powered by Data

Founded by renowned crypto PR expert Mike Ermolaev, one of the most promising young entrepreneurs, Outset PR operates like a hands-on workshop, building every campaign with market fit in mind.

Instead of offering random placements or templated packages, Outset PR carefully weaves a client’s story into the market context, showcasing what organic PR looks like:

• Media outlets are selected based on metrics like discoverability, domain authority, conversion rates, and viral potential

• Pitches are tailored to fit each platform’s voice and audience

• Timing is mapped to let the story unfold naturally and build trust organically

Outset PR occupies a unique niche as the only data-driven agency with a boutique-level approach. Daily media analytics and trend monitoring power every decision, so campaigns align with market momentum. And the approach feels collaborative — it’s like turning to a trusted friend who happens to be an expert.

Results-Oriented, Insight-Driven

The agency is goal-oriented, so it pursues measurable results. They dive deep into each client’s aims, budget, and timelines to craft value-driven campaigns that resonate with the target audience.

Outset PR fuses performance-level analytics with high-touch strategy. Besides logically verified organic PR the key strengths of Outset PR include:

• Market Dominance. Clients of Outset PR can gain recognition in the desired geo in merely a month. 

• Traffic Acquisition. Outset PR's proprietary system places branded content across high-discovery surfaces, combining editorial exposure with performance reach. This method consistently generates traffic volumes far beyond standard Google visibility.

• Tier-1 Pitching. The team helps its clients to craft tailored messages and select relevant angles to outreach directly to tier-1 journalists and editors. Strong media relationships and a focused pitching cycle open doors where it matters and increases chances of consistent coverage.

• Content Creation with Editorial Focus. Experienced writers with backgrounds in journalism, analytics, and sales content develop materials that hit both editorial and strategic targets.

• Targeted Media Outreach. Designed for early-stage projects, these campaigns boost search visibility by securing coverage in media that trigger syndication across major crypto newsfeeds — laying the groundwork for scalable or highly targeted PR efforts.

Pick the Option to Suit Your PR Needs

Data-Led Campaigns Bring Results You Can Feel

Outset PR drives growth and awareness for both startups and established names. Notable outcomes include:

• Step App: Enhanced user engagement in the US and UK markets, which coincided with a 138% rise in the FITFI token’s value over the course of the campaign. 

• Choise.ai: Covered the massive business upgrade, highlighting the utility and value of their native CHO token. During the campaign, CHO rose by 28.5x, hitting its 10-month high.

• ChangeNOW: Achieved a 40% customer base increase via multi-layered PR efforts.

• StealthEX: Boosted the brand visibility which resulted in 26 prominent media features and numerous re-publications, achieving a total estimated reach of 3.62 billion individuals.

If PR has ever felt like a black box, if it’s been unclear what results to expect and what you’re even paying for, Outset PR changes the equation. Its analytical model makes every step verified by performance insights. Its boutique approach ensures campaigns feel like they’ve been built inside your team. For crypto, blockchain, or AI enterprises that need clarity and velocity—this is what PR should feel like.

Conclusion

With the $113K resistance in sight and $123K on the radar, Bitcoin’s bullish path into Q3 is well within reach—especially if macro sentiment remains favorable. A breakout above current levels could set the tone for the rest of 2025, placing $120K as a key psychological milestone and price target for traders.

Outset PR helps crypto brands stay ahead of these moments—by pairing momentum shifts with media strategies that drive visibility, trust, and traction.  

You can find more information about Outset PR here:

Website: outsetpr.ioTelegram: t.me/outsetpr X: x.com/OutsetPR 

Disclaimer: This article is provided for informational purposes only. It is not offered or intended to be used as legal, tax, investment, financial, or other advice.