Metaplanet, Smarter Web, Blockchain Group Lead Bitcoin Buying Among Public Firms

On July 7, Japan’s Metaplanet, UK-based Smarter Web Company, and France’s Blockchain Group have collectively acquired over $260 million worth of Bitcoin this week. This marks a major moment for corporate crypto adoption. Tokyo-listed Metaplanet revealed it purchased 2,205 BTC for approximately $238.7 million, bringing its total holdings to 15,555 BTC. The same day, London’s Smarter Web Company confirmed it had reached the 1,000 BTC milestone with a £17.9 million ($22.6 million) purchase, while France’s Blockchain Group announced a fresh acquisition of 116 BTC worth €10.7 million, boosting its stash to 1,904 BTC. Together, these moves highlight a growing corporate trend: treating Bitcoin as a strategic treasury asset, not a tech experiment.

Metaplanet Extends Its Lead

CEO Simon Gerovich called the fresh allocation “another step toward making bitcoin central to our balance sheet.” Listed on the Tokyo Stock Exchange under ticker 3350.JP, Metaplanet has raced ahead of local peers by treating BTC not just as a speculative bet but as a long‑term cash alternative. The company’s average acquisition cost sits below the current market level, around $108,000 per coin. Locking in solid paper gains and helping the firm frame bitcoin as a reliable store of value in inflationary times.

Gerovich’s move also highlights Asia’s growing corporate appetite for digital assets. While Japanese regulators remain cautious, they have carved out clear custody and accounting rules. That enables firms like Metaplanet to build sizable holdings without the regulatory fog seen elsewhere.

Smarter Web Hits the 1,000‑BTC Milestone

Across the globe, UK‑listed Smarter Web Company reached its landmark. The London‑based web‑design firm announced the purchase of 226.42 BTC for £17.9 million. Nudging its treasury to exactly 1,000 BTC. Its average buy‑in price is £78,228 (about $106,766), giving it an unrealized cushion as bitcoin trades above that level.

CEO Andrew Webley framed the acquisition as part of a “10‑Year Plan.” From integrating bitcoin into every layer of the business, from accepting BTC as client payments to using it as a strategic reserve. Smarter Web also raised £22.9 million in fresh equity this week. The capital, it says, can be funneled into further bitcoin purchases if market conditions stay favorable.

Blockchain Group Adds French Flavor to the Race

Paris‑based Blockchain Group rounded out the week’s buying spree, confirming it spent roughly €10.7 million for an additional 116 BTC. That raises its stack to 1,904 BTC and lifts its year‑to‑date bitcoin yield to an eye‑catching 1,348.8 percent. Co‑CEOs Alexandre Laizet and Valentin Kosanovic said the purchase aligns with a strategy laid out in April to treat bitcoin as a “working capital hedge.” That is against euro weakness and global liquidity shifts.

France’s regulatory environment is becoming more crypto‑friendly under the EU’s MiCA framework. The Blockchain Group is positioning itself as an early beneficiary. By anchoring part of its balance sheet in bitcoin, the firm aims to create what it calls an “equity‑backed digital asset strategy.” It is designed to attract both retail and institutional investors.

Why Corporate Bitcoin Treasuries Keep Growing

Collectively, the purchases underscore a larger trend playing out on corporate balance sheets, underscoring a broader trend. Public companies are no longer dabbling; they’re stockpiling. Several themes explain the momentum. 

First, lingering inflation and mixed bond returns have revived interest in scarce digital assets. Second, clearer accounting standards in places like Japan and the EU make it easier to hold BTC without scaring auditors. Third, headline‑grabbing success stories, most notably MicroStrategy’s multi‑billion‑dollar stock rally, keep persuading boards that bitcoin exposure can be accretive.

For crypto markets, corporate adoption serves as both price support and narrative fuel. Each large purchase tightens available supply on exchanges, while giving traditional investors a familiar equity wrapper for bitcoin exposure. As Metaplanet, Smarter Web, and the Blockchain Group demonstrate, the corporate race to secure bitcoin is no longer a niche experiment. It is rapidly becoming a mainstream balance‑sheet play, one that could reshape a new generation of crypto‑savvy shareholders.

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