Nexo Backs Mifel Tennis Open in Bid for Latin American Market
2d ago•
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Crypto wealth platform Nexo has signed on as the official crypto partner of the Mifel Tennis Open, its second ATP partnership in Mexico this year, as it seeks deeper exposure to Latin America’s fast-growing digital asset market. Building a Base in a Crypto Hotspot The Mifel Tennis Open, held annually in Los Cabos, is an ATP 250-level tournament that draws international talent and a crowd of over 35,000. The partnership gives Nexo a visible foothold in a region where crypto adoption is on the rise, driven by economic volatility and a growing base of tech-literate users. Nexo, which manages
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2d ago•
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