Telegram Stickers: TON Makes $15.5M from BAYC Sticker Drop, Here’s the Breakdown

Telegram’s BAYC Sticker Drop Just Made TON Millions

The Bored Ape Yacht Club sticker launch on Telegram wasn’t just a cultural event in the Web3 world—it was a massive cash machine. A viral post on X broke down the math, and the results are eye-opening: TON may have generated $15.5 million simply from users buying Telegram Stars to access the drop.

The Math Behind the $15.5 Million

Let’s break it down:

• Entry to the BAYC sticker pack required 5555 Stars, approximately $100.
• The drop reportedly attracted 310,000 interested users.
• Even if only 50% of them made a purchase, that’s 155,000 people.

The calculation:
155,000 × $100 = $15.5 million

That’s revenue generated solely from Stars purchases tied to one sticker release.

TON Price Analysis: Stuck in Consolidation

As of June 20, 2025, TON’s price sits at $2.97, barely moving over the past week. Price action continues to show clear consolidation between strong support at $2.85 and resistance at $3.50. Despite the hype around the BAYC drop and growing ecosystem activity on Telegram, the token hasn’t made a decisive breakout.

TON/USD 4-hours chart - TradingView

The 200 EMA on the 4H chart is sloping downward, currently sitting around $3.09, acting as dynamic resistance. TON’s failure to reclaim this moving average suggests limited short-term bullish momentum.

The Relative Strength Index (RSI) is hovering around 46.70, indicating a neutral momentum—neither oversold nor overbought. There’s also no clear divergence present, further confirming that TON is in a waiting phase.

Until TON breaks above $3.50 or drops below $2.85, traders can expect more sideways chop. A move outside this range will likely set the tone for the next major trend.

Did Yuga Labs Get a Cut?

A key question that remains unanswered is how much of this revenue, if any, was shared with Yuga Labs, the creators of Bored Ape Yacht Club. While the distribution split hasn’t been disclosed publicly, the sheer volume of funds generated suggests Telegram and TON are tapping into a very lucrative model.

The Bigger Picture: Telegram x Web3

This sticker drop is just the beginning. Telegram’s integration with TON and the rise of token-powered collectibles could mark a new era in digital goods. With a familiar UI and seamless crypto payments, Telegram is becoming a true Web3 distribution hub—bridging retail users with on-chain utility.

Expect more brands and NFT communities to follow BAYC’s lead.

$TON, $USDT, $NOTCOIN, $DOGS, $PX