Eric Trump Shocks Crypto World as WLFI Buys Big Into TRUMP Meme Coin

Eric Trump has confirmed that World Liberty Financial (WLFI) will acquire a significant stake in the TRUMP meme coin. This announcement has caught attention across the crypto space, especially after the sudden shutdown of a Trump-branded wallet project.

In Eric Trump’s post on X, the investment is mentioned as matching WLFI’s treasury plan and future aims. With the family’s support, the company has decided to strongly integrate the TRUMP token into its wider digital currency strategies.

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Back in March, Fight Fight Fight LLC and Magic Eden collaborated to make a meme crypto wallet with a ‘Trump’ theme. It became an official part of what the Trump brand stands for. Nevertheless, the Trump family members stated right away that they did not permit the book.

The case turned into a lawsuit after the Trump Organization was given a cease-and-desist order and responded with a legal notice of its own. Disputes from the Trump family led to the end of the wallet, and according to WLFI, the lawsuit was filed to defend the use of the Trump name.

TRUMP Token Now Core to WLFI’s DeFi Expansion Plans

Following the wallet controversy, WLFI has shifted its focus entirely to the TRUMP meme coin. Eric Trump emphasized the company’s belief in long-term digital asset growth. He noted that patriotism and financial innovation will guide the coin’s development in the future.

The Trump family had already explored cryptocurrency by releasing their first NFTs in 2022 and launching the TRUMP token in January 2025. The platform is expanding its roles in the decentralized world of finance, focusing on its stablecoin, USD1.

WLFI’s announcement encouraged the use of the TRUMP coin, and during the last 24 hours, its price went up by 8 percent, reaching a current value of $10.38. The market’s value has also gone up, and the entire capitalization is now worth $2.7 billion.

This action shows that the Trump family is playing an increasingly important role in cryptocurrencies. Their role keeps merging politics, business, and digital finance.

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