European Soccer Giant Paris Saint-Germain (PSG) Announces Bitcoin Treasury

European soccer giant Paris Saint Germain (PSG) has recently announced the creation of a Bitcoin treasury, becoming the first major team to do so. The latest move reflects the growing need to identify with the crypto asset. Speaking at the 2025 Bitcoin Conference in Las Vegas, the club’s representative revealed that PSG will add BTC to its investment portfolio.    

PSG Holds Bitcoin

Pär Helgosson, head of PSG Labs, notes that the club took its fiat reserves and allocated bitcoin. He further added that as the largest club in the world, it holds BTC on its balance sheet. Helgosson said that the entity remains the leader within the sports industry to have adopted the approach. 

While others debated, PSG acted. In 2024, the iconic French club made waves by acquiring BTC, which it still holds. According to Helgosson, they viewed the world’s largest crypto by market capitalization as the next big thing. 

Founded in 1970, the French football club is the most popular team in France and one of the most widely supported teams globally. The team has won 13 Ligue 1 titles and also the UEFA Cup. 

Notably, Helgosson emphasized the club’s commitment to expanding its global presence into the blockchain space. As part of this vision, the club not only acquired BTC but also launched PSG Labs, a venture that empowers developers. 

With over 150 million fans globally, the club has grown significantly, especially after the arrival of football star Lionel Messi, which has added more followers to social media. 

Bitcoin Reserve Creation Surges

Meanwhile, during the same conference, a Pakistani representative disclosed that the country plans to create a Bitcoin reserve. The move highlights the asset’s evolving role as a long-term store of value. 

Over time, entities and countries are channeling their resources to create a Bitcoin reserve. Earlier this year, the Czech National Bank (CNB) proposed a multi-billion euro investment in BTC. As a major bank, it planned to hold BTC officially.

As the need for Bitcoin reserves rises, Coinbase co-founder and CEO encouraged governments globally to consider establishing Bitcoin reserves.  He emphasized that the strategy would safeguard against inflation. 

Meanwhile, at press time, the digital asset trades at over $105,500. The asset has hovered around the $105,000 to $109,000 price level since it reached a new high of $112,000 on May 22, 2025. It is down 1.93% in the last 24 hours.

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