Verasity (VRA) Joins Amazon Ads Partner Program

Nice to see broader adoption of blockchain capability. VRA has some promising patented tech to combat fake views, bots, etc. Be interesting to see how these types of projects integrate with larger platforms.

https://medium.com/verasity/veraviews-joins-the-amazon-ads-partner-program-551088108c0a

VeraViews is an advertising technology platform built to deliver transparent and auditable invalid traffic (IVT) prevention. We’re delighted to share with our network that VeraViews has been approved as an Amazon Ads Partner and included on the Amazon Ads Partner Directory.

Introduced in 2021, The Amazon Ads Partner Network is designed for agencies and tool providers that offer a broad range of products, services and areas of expertise to support advertiser needs.

As an Amazon Ads Partner, VeraViews now has access to Amazon Ads partner-specific resources, the Amazon Ads API, and the ability to drive new prospects via participation in the Amazon Ads Partner Directory.

The VeraViews Amazon Ads Partner Directory listing, where Amazon Ads clients can discover and contact the VeraViews team, can be viewed here. Having passed Amazon verification, VeraViews is listed as a tool provider offering the following services and expertise to Amazon Ads clients:

Video measurement Brand safety Advertising effectiveness Reporting & analytics