Pudgy Penguins to hit NASCAR track as PENGU charts familiar rally pattern
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Pudgy Penguins (PENGU) cryptocurrency is about to make another leap from internet fame to mainstream visibility.
Once known strictly as a quirky NFT collection, the brand is now stepping onto one of America’s biggest sports stages: NASCAR.
Pudgy Penguins to make NASCAR debut
This weekend, NASCAR fans tuning in to the Southern 500 will see something new on the track.
Driver Ricky Stenhouse Jr., racing for HYAK Motorsports, will take to the course in the #47 Chevrolet featuring the Pudgy Penguins logo.
The event is set for Sunday, Aug. 31, at 6 p.m. ET, with live coverage on USA Network. Qualifying will take place a day earlier on truTV.
The move marks one of the first big activations from Pudgy Penguins’ partnership with NASCAR, announced earlier this summer.
Pictures of the freshly wrapped car have already been shared by HYAK Motorsports and the Pudgy Penguins team on social media, drawing enthusiastic reactions from fans.
Pudgy’s playful “Pengu” mascot, seen on everything from toys to apparel, will now line up on the track alongside some of racing’s most recognisable brands.
A boost in visibility
The NASCAR debut continues Pudgy Penguins’ transformation from a digital collectible project into a consumer-facing brand.
What began as an NFT collection has grown into a licensing and merchandise powerhouse, with products now sold in Walmart, Target, Five Below, and online retailers such as Amazon.
The appearance at the Southern 500 is not just a branding stunt. Pudgy’s leadership has emphasised that racing offers exposure to millions of viewers across television and in-person attendance.
According to Pudgy Penguins’ Head of Partnerships, Steve Starobinsky, the race weekend provides a chance to put the penguin brand “in every nook and cranny of the USA,” building recognition among new audiences who may never have encountered the project in its Web3 form.
This is not the first time a crypto-linked brand has made its way into motorsports. Dogecoin (DOGE) made headlines in 2021 with its own NASCAR sponsorship and returned in 2025 on an IndyCar at the Indianapolis 500.
Pudgy’s entry shows that the trend of crypto brands partnering with high-profile sports is not slowing down.
PENGU price chart painting a familiar setup
As Pudgy Penguins steps into NASCAR, its native token, PENGU, is showing intriguing market movements.
At press time, PENGU traded near $0.0305, down about 1.4% over the past day.
The token carries a market cap of roughly $1.9 billion, with daily trading volumes approaching $298 million.
Notably, PENGU remains well below its December 2024 high of $0.068 but is up more than 700% from its April 2025 low.
Analyst Ali Martinez notes that the coin is currently mirroring the April–July price fractal, where a similar consolidation phase preceded a strong rally.
If the pattern holds, the latest pullback could be another buy-the-dip opportunity before a potential leg higher.
The post Pudgy Penguins to hit NASCAR track as PENGU charts familiar rally pattern appeared first on Invezz
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