Hyperliquid’s Jeff Yan Says Small Teams Win in Crypto

• Hyperliquid runs on fewer than 15 employees, with no marketing or sales team whatsoever.
• Protocol generated $78 million in revenue per employee in 2025, according to Artemis.
• Yan says that anything the community can build, Labs should not touch, and the market decides.

In an industry obsessed with headcount, funding rounds, and corporate expansion, Jeff Yan is doing the opposite. And he thinks that’s exactly why Hyperliquid is winning.

Yan, the founder of Hyperliquid, recently pulled back the curtain on one of the most talked-about aspects of the protocol: its famously small team. No marketing department and no sales team. Just engineers, and a community that, according to Yan, does the outreach job better than any hired team ever could.

For the unversed, Hyperliquid operates with a team of less than 15 employees. Artemis also reported that the company generated…

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