To Truly Serve Web3 Finance Clients, It’s Important To Understand TradFi First

The Web3 finance landscape has evolved immensely over the last couple of years, something that is made evident by the fact that the industry is projected to grow from its current valuation of $4.42 Billion to approx. $57.72 Billion by 2032. However, despite this immense potential, many experts are of the view that in order for investors to succeed within this realm, they need to possess a fundamental understanding of traditional finance (TradFi).

In fact, even as things stand today, the most successful Web3 platforms are those where blockchain-based innovation and cutting-edge technologies have been seasoned insights and experience emanating from the TradFi world.  

The challenges facing the adoption of Web3-enabled finance 

The journey towards widespread acceptance of Web3 finance has been riddled with several challenges. One of the most significant hurdles is the lack of TradFi knowledge among many Web3 firms. While these companies are often spearheaded by brilliant developers, they frequently miss the mark when it comes to understanding the mindset and needs of their potential TradFi clients. 

To elaborate, traditional finance customers seek familiarity and stability — elements that are often under-represented in the fast-paced, innovation-driven world of Web3. This disconnect poses a significant barrier to mass adoption, as potential users find it difficult to transition to platforms that seem to overlook the core tenets of the financial systems they are accustomed to.

Further compounding the issue is the perception of risk and volatility associated with today’s Web3 financial platforms. Many traditional investors view the digital asset market as being inherently risky due to its nascent nature and historical incidents of security breaches and market volatility. This perception is often exacerbated by a lack of regulatory clarity, which for TradFi veterans — who are accustomed to a highly regulated environment — raises concerns about the security and accountability of these platforms. 

Lastly, the Web3 sector often struggles with user experience, offering platforms that can be intimidating or overly complex for those used to more conventional financial services. Overcoming these obstacles requires not only technological innovation but also a deep understanding of the traditional financial ecosystem, including its regulatory frameworks, risk management strategies, and customer service standards.

Marrying two seemingly disparate worlds

In light of the challenges outlined above, it is important to understand that projects that are able to blend the financial expertise of TradFi with the innovation of Web3 platforms are poised to shine since they recognize the importance of marrying the reliability and familiarity of TradFi with the transparency and technological advancements of Web3. 

An example of a project employing this hybrid approach with great success is BlockGuard. From the outside looking in, BlockGuard’s operational model leverages the strengths of a decentralized ledger to offer risk management solutions in today’s financial markets, thus striking a balance between the new and the known. At its core, BlockGuard is driven by a team that embodies a rich mix of experience in both digital and physical assets, including real estate and traditional goods.  

BlockGuard’s offerings, like its fixed staking platform, echo familiar TradFi instruments but with a modern twist. This approach not only appeals to traditional investors looking for stable options in the Web3 space but also ensures a level of security and transparency often demanded by savvy investors. Additionally, the platform’s commitment to serving all EVM chains without the need for token bridging helps maximize its overall security — a crucial factor in gaining the trust of traditional finance clients.

To further bolster its innovative suite of solutions, BlockGuard recently announced a strategic partnership with Masterblox, a leading Web3 hyperscaling platform based in Dubai. The collaboration is poised to significantly enhance BlockGuard’s Wealth Management module, particularly through the integration of MasterBlox’s advanced blockchain solutions.

Lastly, it bears mentioning that to date, BlockGuard has successfully completed Phase 1 of its roadmap, which includes building a robust community, launching a governance NFT for its treasury, and introducing its first product reminiscent of bonds or CDs in traditional finance. Additionally, the project has secured funding for future products slated for release in early 2024, demonstrating both market confidence and forward momentum.

Conclusion

As the Web3 sector continues to blossom and grow, understanding and integrating traditional finance wisdom is more than just a strategic advantage for players operating within this space; it’s imperative. In this regard, platforms like BlockGuard, which combine the innovative spirit of Web3 with the seasoned reliability of TradFi, are leading the way in bridging the gap between these two worlds. Therefore, it will be interesting to see what lies ahead for the industry as a whole!