Pudgy Penguins expands retail footprint with Target trading card rollout

The NFT-born franchise is bringing its Vibes Series 3 trading cards to Target stores across the United States as it expands into physical products and mainstream retail.

Non-fungible token (NFT) project Pudgy Penguins has expanded the retail reach of its trading card game through a nationwide rollout at Target stores in the United States.

According to a press release sent to Cointelegraph, the launch of Vibes Series 3 marks the game's biggest retail expansion to date and brings the total number of circulated cards to 15 million. The new set includes additional gameplay mechanics, original artwork and appearances from characters in the Moonbirds collection.

The rollout shows how Pudgy Penguins is extending its NFT-born intellectual property into mainstream consumer products as it aims to build a broader entertainment franchise beyond digital assets.

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