Swiftonomics 101: How Superstar Taylor’s Swift Asia Pacific Tour Could Impact the Economy of Every Country That Hosts Her Concerts

The term ‘Swiftonomics,’ a blend of Taylor Swift’s name and economics, has emerged as a powerful descriptor of the economic impact generated by the global superstar’s tours, particularly in the Asia Pacific region. This phenomenon, first identified by economic analyst Augusta Saraiva, highlights a post-COVID demand shock, with Taylor Swift’s Eras Tour serving as a […]