K-Pop ETF Becomes Huge Flop Despite Celeb Power: Report

• Journalist Rebecca Sin of Bloomberg reported that K-Pop ETF is a huge failure.
• Launched in 2022, the entertainment ETF tracked 30 companies on the Korean Stock Exchange.
• BTS taking a hiatus and joining the army seems to be the major reason for the failure.

K-Pop ETF is a Kflop, says journalist Rebbeca Sin of Bloomberg. Back in 2020, a K-Pop ETF emerged to channel global funds to the cultural phenomenon. However, even though the ETF began with much hope, it is currently not doing too well, according to reports.

A K-Pop ETF emerged to channel global funds to the cultural sensation. Spoiler: It’s not going smooth like butter, and takes more than catchy rhythms to take off.
Rebecca Sin from Bloomberg Intelligence has more https://t.co/YUXJWKG6sS pic.twitter.com/mL7foQtNKi

— Bloomberg TV (@BloombergTV) August 13, 2023

Sin explains that K-Pop bands such as BLACKPINK and BTS typically take over five years from their formation to their official debut. The exchange-traded fund (ETF) that tracks the parent companies follows a similar path from fund inception to success. Introduced in 2022, K-Pop and Korean Entertainment ETF tracks 30 companies listed on the Korean…

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