Having an idol or a celebrity crush is essentially human. From simple adoration to collecting celebrity autographs, celebrity sports cards, and founding fan clubs, communities of fans fuel fandom culture movements.
Crypto is bringing a wind of change to classic interactions between fans and celebrities. This year, a YouTube millionaire Logan Paul invested $40 million in a sports card auction house and released millions of dollars worth of NFTs.
A Swiss-based company Olyseum is taking a step further in using crypto to create bonds between fans and their idols. The company shares the vision to create a social ecosystem that rewards fans for their loyalty and allows stars to be closer to their fan base.
For this reason, Olyseum has created the experiential NFT, which provides an extra layer of value that allows stars and fans to live experiences and monetize engagement, powering a celebrity-based economy.
In an exclusive interview with DailyCoin, Carlos Grenoir, CEO and co-founder of Olyseum, shared his thoughts on fan communities to better grasp the concept of the celebrity economy.