Amazon Music Introduces Maestro, a Creative Playlist Generator

Amazon Music has unveiled its latest innovation, Maestro, an AI-powered (AI) engine generating state-of-the-art music playlists. This new functionality allows users to easily create unique playlists using word prompts or emoticons.

The innovation of Maestro, a product by the Seattle-headquartered tech giant, is trying a newer method of playlist creation. Users can input different prompts, from emojis to short phrases, and then enjoy the AI-producing personalized playlists that match their likes. With old-school throwbacks to songs that make you tear up, Maestro aims to bring a totally new way of uncovering and enjoying music.

Amazon Music vs. Spotify: A Battle of AI Playlist Generators

The competition of Amazon plays out with its subscription platform, Maestro that is compared to Spotify. These services are the vanguards of the music streaming industries. In terms of AI-generated playlists, current standard of the both platforms is the same, however, they are different in terms like the way they use this technology and who can use it.

Amazon Music has launched Maestro into the beta mode, selectively providing the top-tier customer segment in the United States. Now Spotify’s premium-only service has been replaced by the Maestro feature, which is available for all subscription tiers-free, Prime members, etc. This inclusiveness stands for the desire of the Amazon company to provide the advanced services of its music streaming platform to the everyday user.

Spotify took the same action and introduced a similar feature. Although the inability of the AI playlist generator from Spotify to rate the newness in Maestro’s content does not show the advantage of the company, it permits the firm to make the first strategic move in the music streaming business. The UK and Australia are currently focused on the UK rollout of Spotify. For their premium version, the feature is restricted to only their paying subscribers, unlike their arch-rival’s readily accepted approach.

Amazon Music, due to the new product called Maestro, demonstrated that the company not only wants to survive in a highly competitive market but also offers users something innovative and new. Amazon‘s AI is different from competitors’ technology in playlist making, which creates a gap between their products and all music genre fans regardless of subscription terms.

However, the disclosure of Master does not only mean a lot for Amazon Music but also it lays the starting point of a new epoch of personalized music discovery. The AI-powered playlist generators of Amazon and Spotify continue to improve. Therefore, the users should anticipate a more custom-tailored and immersive music-streaming experience.

This article originally appeared in the Amazon blog.