Ubisoft Shifts Focus Away from VR Following Disappointing Sales of Assassin’s Creed Nexus VR

In a conference call addressing Ubisoft’s Q3 earnings, Guillemot expressed the company’s decision to scale back on VR investments due to the niche nature of the market and the underperformance of Assassin’s Creed Nexus VR. 

Despite high hopes for the Meta Quest exclusive title, which allowed players to embody iconic protagonists from the Assassin’s Creed series, including Ezio, Kassandra, and Connor, sales fell below expectations.

Sales fall short of expectations

Guillemot acknowledged that while Assassin’s Creed Nexus VR achieved modest success, it failed to meet anticipated sales figures. He revealed that the game “did okay” but fell short of the company’s projections. This outcome has prompted Ubisoft to reconsider its VR strategy, opting not to allocate additional resources to the platform for the foreseeable future.

The disappointment stemming from Assassin’s Creed Nexus VR’s performance has led Ubisoft to reassess its priorities for the upcoming fiscal year. Despite initially having faith in the potential of VR gaming, the company now views the market as requiring further development before substantial investments can be justified.

Focus shifts to the promising 2025 line-up

Ubisoft remains optimistic about its prospects for the fiscal year 2025. The company’s press release highlights a promising line-up of upcoming titles, including the highly anticipated release of Assassin’s Creed Codename Red, set in feudal Japan. Additionally, gamers can anticipate the launch of Star Wars Outlaws, an open-world adventure set to debut later this year.