McDonald’s Singapore to Launch 2,000 Non-Tradable Grimace NFTs

• McDonald’s Singapore partners with Bandwagon Labs and The Hidden Walls.
• The partnership will see the launch of 2,000 exclusive Grimace NFTs.
• The NFTs are not transferable or tradable.

McDonald’s character Grimace is set to make its mark in the NFT space. This comes amid a collaboration with Singapore-based crypto firm Bandwagon Labs and local NFT artist The Hidden Walls.

According to a recent notification, McDonald’s Singapore has joined forces with Bandwagon Labs to introduce 2,000 exclusive digital collectibles. Notably, the digital treasures are the handcrafts of the prominent NFT artist Hidden Walls.

The report noted that the strategic partnership reflects McDonald’s Singapore’s commitment to providing its customers with immersive experiences. The fast food giant aims to unveil a unique collection catering to nostalgia-driven memories.

Drina Chee, Senior Director of Digital Customer Experience at McDonald’s Singapore, elaborated on the venture. Chee remarked:

We’re excited to bring Grimace closer to our fans through these unique digital collectibles. Grimace holds a special place in the hearts of many of our superfans, and this initiative allo…

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