Ripple’s $1B GTreasury Acquisition Triggers Global XRP Demand — So Why Is the Price Falling?

XRP trades near $2.07 after a 24-hour drop of almost 4% and a 7-day slide of 7.62% as of writing. The token sits well below this week’s high of $2.2 and remains roughly 42% under its yearly peak of $3.6. Traders watch the price action closely because the fundamentals around XRP continue to shift in a direction that many describe as transformative for institutional adoption.

Source: CoinGecko

Ripple Completes GTreasury Purchase and Expands Into Global Liquidity

Ripple has completed its $1 billion acquisition of GTreasury, a move that signals its biggest institutional push so far. GTreasury integrates its treasury-management platform directly into Ripple’s digital asset infrastructure, which allows corporations to use blockchain-powered liquidity without touching a crypto wallet. The setup lets enterprises settle transactions in real time and tap on-demand liquidity while relying on the same systems they use every day.

GTreasury brings four decades of treasury experience and serves more than 800 corporations in 160 countries. It connects with 13,000 financial institutions and processes $12.5 trillion in payments each year. That volume represents as much as 15% of all global cross-border payments.

Ripple gains instant access to that market, which has moved slowly toward digital asset tools because traditional systems rarely integrate cleanly with crypto infrastructure. Ripple believes this merger changes that dynamic.

Ripple Strengthens Its Institutional Finance Stack

The GTreasury deal completes a major chapter in Ripple’s 2025 institutional expansion. It follows the recent acquisitions of Rail, Palisade, and Ripple Prime. Ripple now holds a full suite of products for institutions that want faster settlement, lower operational risk, and secure digital asset exposure.

Senior Executive Officer Reece Merrick says these deals target real problems for CFOs and treasurers who must manage liquidity, settlement delays, and compliance across global operations. Ripple wants to turn those pain points into an advantage for enterprises that prefer asset-backed, blockchain-based liquidity solutions.

Institutional Demand for XRP Accelerates Across All Regions

Institutional sentiment around XRP continues to grow as global inflows into XRP products reach levels not seen in other altcoins. Analyst reports highlight that XRP is the only major crypto with sustained institutional inflows in every region, even during a month when most digital assets saw widespread selling.

A new WisdomTree breakdown shows European investors adding $549 million to XRP products in 2025, which puts XRP ahead of Ethereum and far ahead of Solana’s recent reversal. Outside the United States, XRP attracted $252 million, nearly matching Bitcoin’s $268 million even though Bitcoin products remain much larger. The data implies that institutions bought nearly twenty-five times more fresh XRP than Bitcoin on a proportional basis. In the United States, the synthetic XRP product reached $241 million in inflows, eclipsing all other altcoins.

Source: WisdomTree

Crypto researcher Ripple Bull Winkle notes that XRP ETFs added $50.27 million in a single day, pushing total spot assets to $906 million and closing in on the $1 billion milestone. He says whales continue accumulating and corporations begin holding XRP in treasury allocations, creating a tightening supply that has yet to reflect in the price.

Analysts Map Out XRP’s Next Critical Levels

Crypto analyst Ali Charts further points out that XRP now sits in a buy zone based on the TD Sequential indicator.

Source: X

Ali further highlights $2.28 as the major resistance. A clean break above that number could open a path toward $2.75, which makes this current consolidation zone important for traders who follow momentum indicators. 

Source: X

EGRAG CRYPTO says investors who fail to study the structural changes around Ripple’s ecosystem may need to reassess their positions because the market narrative around XRP shifts quickly as institutional use cases expand.

Ripple’s GTreasury acquisition marks one of the most aggressive moves toward enterprise adoption in digital assets. XRP now sits at the center of a global liquidity overhaul that strengthens Ripple’s presence in corporate finance and changes how institutions access blockchain-powered settlement.