Starbucks Shuts Down Odyssey Beta NFT Program

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Starbucks made headlines on Friday with the announcement of the closure of its Odyssey Beta platform, known for offering NFT-based rewards on Polygon. Set to cease operations on March 31, the platform’s quests will be available until March 25. Starbucks Odyssey is also shutting down its Discord server on March 19. The future of Starbucks’ NFT endeavors remains uncertain, with no clear indication of a planned return. The company’s NFTs i.e. Stamps, will remain accessible on Nifty Gateway, a curated NFT platform. Its Odyssey marketplace will transition to the Nifty marketplace, but Stamps can be transferred to external wallets and traded on other marketplaces. The move comes as little surprise, given Starbucks’ previous setback in April 2023 when its Starbucks First Store Collection failed to sell, despite being offered at $100 per token.