Porsche’s ‘long haul’ Web3 project ends in less than four years

Porsche is winding down its Web3 project and Pioneers Circle community as trading activity in its 911 NFT collection falls sharply from early levels.

Porsche is ending its Web3 project and Pioneers Circle community nearly four years after launching its 911 nonfungible token (NFT) collection.

“Today, we are announcing the conclusion of the Porsche Web3 project and Pioneers Circle,” the company said in a post on X. Porsche said the project had expanded beyond its initial technology focus to include community events and other online and offline activities.

The automaker said the Porsche 911 NFTs will remain with their holders and continue to exist onchain. Porsche will turn the community’s Discord server into a read-only archive and stop actively updating the project’s X account.

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