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The State of Ecosystem Growth in 2025: Research Report

In 2025, the ecosystems that thrive aren’t the loudest — they’re the most strategic, the most focused, and the ones building lasting value. Ecosystem health today is increasingly measured by the depth of developer engagement, not the size of token airdrops or surface-level metrics. Marketing has evolved too: AI tools, grassroots community operations, and hybrid content strategies are replacing short-lived, high-gloss campaigns.