Crypto Product Test: How to make sure you are building a product/app for general consumers, not nerds.

As a Bitcoin advocate for years, I’ve always found the biggest issue with crypto and Bitcoin for the masses is its inherent complexity. While it may seem simple to us, it’s actually quite intricate. The biggest obstacle, perhaps, is the vocabulary itself. It’s intimidating, and while it’s obvious, it’s not always acknowledged. I’ve noticed a significant gap in the market for products, whether software or hardware-based, that cater to the general public. We seem to be focused on ourselves rather than the broader audience. To address this, I want to share a simple test that has applications across various industries. It helps you consider what you’re thinking about and building before investing more time and resources.
This is actually a well-known UX concept called personas, which has been a staple of the field since 1983. I didn’t know that when I first wrote this post, but the idea applies really well to crypto specifically.
Imagine if your mother could use your crypto product without ever learning a new term. That’s the goal: creating the iPhone of crypto. However, if she needs to understand “approving a contract,” you’ve likely built another nerd toy.​​​​​​​​​​​​​​​​