New York Tightens Crypto Ad Rules, Giving Firms Until May 2027 to Comply

New York regulators have given licensed cryptocurrency companies until May 10, 2027, to bring their advertisements in line with stricter standards. The New York State Department of Financial Services (DFS) wants firms to substantiate promotional claims, disclose important product information and stop presenting their regulatory status inaccurately.

Acting Superintendent Kaitlin Asrow said the guidance is intended to help consumers better understand crypto advertisements and the companies behind them.

DFS Targets Misleading Crypto Marketing Claims

The guidance requires crypto firms to ensure advertisements accurately describe their products and services. Companies must support performance claims with verifiable evidence and avoid exaggerating their regulatory status or suggesting they hold approvals they do not have.

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