Ultra (UOS) is an entertainment platform that provides various blockchain-enabled services related to the games industry under a single roof. Accessible through a single login, Ultra provides a platform interface to explore, buy, trade, and play games, watch live-streaming feeds, interact with your favorite influencers, participate in contests and tournaments, etc.
According to its whitepaper, the platform seeks to offer a decentralized alternative to mainstream, centralized publishing platforms and provide a solution to the problem of present distribution monopoly. Ultra aims to allow content creators and game developers to keep their share of the revenue and create more opportunities to earn money and rewards through participation in the games marketplace.
UOS is the native currency of the Ultra ecosystem.
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Read on to learn everything you need to know about the Ultra protocol and the UOS token.
What Is Ultra
Ultra is a blockchain-based video game distribution ecosystem that aims to offer various services related to the games industry under one roof and through a single login. Users can access all the DeFi applications in a single place - from discovering, buying, and playing games to trading on NFT marketplaces, interacting with influencers, and participating in various contests and tournaments.
The project's mission is to provide content creators and developers more opportunities by overcoming the existing monopoly of mainstream, largely centralized video game publishing companies.
The project claims that users own all the on-chain content they purchase, including games DLCs, etc., and can trade or sell their used games or in-game items through marketplaces and the Ultra app. Ultra helps developers sell their software without large commission fees, be in control of their own customers, discover the right content for them, get rewards for their playtime, and earn money through their participation in Ultra.
According to the Website, game developers can also develop their products "with new features and mechanics that are impossible to achieve without blockchain technology." They can benefit from new revenue streams, SDKs, overlay technologies, and blockchain tools that power up their games via features like item distribution.
UOS, Ultra's native cryptocurrency, fuels the operations on the platform and serves various purposes. It enables users to purchase games, virtual items, and services on Ultra Games. The system also uses UOS to provide referral bonuses, digital goods, rewards programs, and more.
How Does Ultra Work
The Ultra platform is built on EOS, a blockchain for building decentralized applications. Providing various new opportunities for the gaming industry, Ultra aims to end the distribution monopoly. Due to the underlying technology, Ultra makes it possible to conduct instant and transparent transactions, ensure proof of ownership, and enable other features, the details of which can be found on the official Ultra website.
The Ultra infrastructure offers advantages to developers and users that are supposed to help Ultra achieve long-term growth. The platform gives game developers more control, allowing them to earn up to 21% more sales revenue with faster payouts. They can also access different business and marketing tools and leverage referral bonuses and rewards programs specifically built to help them scale their businesses. At the same time, players benefit from innovations and financial incentives. In addition to content and game publishing, Ultra offers a demand-side and service-side platform for advertisers and a platform-exclusive app.
Ultra's ecosystem allows everyone to create and run their own game distribution platforms or digital items trading services. Third-party services using the core features of Ultra need Ultra tokens to operate. All the services on Ultra Games, such as beta testing, bug reporting, trading, loyalty programs, etc., are based on smart contracts which require Ultra Coins. Developers can leverage the Ultra platform for different strategies and publish various types of games, including free-to-play, premium, eSports, single-player games, etc.
Ultra's technology allows users to purchase and trade games and items through different websites, computers, and mobile apps not operated by Ultra.
Ads Technology
Ultra's Ad technology provides features like audience targeting, over 20 ad formats, mobile media, etc., and marketing tools to promote games efficiently.
On the Ultra platform, ads serve 3 objectives: enabling content publishers to promote their products, empowering devs to run new ads using Ultra Coins earned from sales, and allowing users to earn coins through the Ultra ads revenue share program.
Integration With Theta
By integrating the P2P video streaming platform Theta Network's live streaming technology, Ultra allows users to review videos in action before making a purchase and earn rewards they can use in the ecosystem. On a game's landing page, users can see the game being played through Theta streaming directly within the Ultra platform and earn rewards in Theta (TFUEL) and Ultra (UOS) cryptocurrencies.
Game streamers can use the platform to airdrop non-fungible tokens (NFTs) to fans and viewers and receive rewards.
Uniq NFT Marketplace
Ultra presented its NFT marketplace Uniq to allow everyone with an Ultra account to explore, buy, collect, and sell exclusive NFTs. The marketplace's public launch is expected to launch to the public at the end of August 2022.
Users will be able to make purchases with UOS tokens or credit cards. Later, they can store their assets in inventory, keeping them as collector's items or reselling them on the secondary market. Owners can sell and transfer NFTs to other players in the marketplace.
Ultra Founders
Ultra was co-founded by David Hanson and Nicolas Gilot in 2017 in Estonia. The company is advised by a team of current and former professionals with work experience at AMD, Microsoft, and several elite investment banks. The company comprises over 50 full-time collaborators with over 150 years of combined experience at companies like Apple, Dell, Google, Microsoft, and Ubisoft.
Ultra's co-CEO David Hanson has 18 years of experience establishing companies and serving as CEO. Before starting Ultra, he founded the game console project Xiaobawang, which was later acquired by Xiaomi. Ultra's second co-CEO Nicolas Gilot is a serial entrepreneur and strategist who partnered with Hanson for Xiaobawang and other projects.
Michael Dunn, Ultra's Chief Technology Officer, has senior leadership experience in numerous industries. Dunn is also a member of the World Wide Web Consortium (W3C). He's a part of the WebXR Working Group focusing on the WebXR standard.
Ultra UOS Launch and Token Allocation
Ultra Coin was launched in July 2019. The project raised over $ 11 M through several funding stages - seed round, presale, and Initial Exchange Offering on Bitfinex. UOS has a total supply of 1 billion tokens.
During the seed round, the Ultra price was $0.063, and the project sold 5.21% of all tokens. There were two presales for UOS. At the first one, 3.95% of the tokens were sold with the Ultra price of $0.071. At the second presale, the Ultra price was $0.077, and the allocated amount was 0.39%. 10% of the supply was allocated to the IEO, resulting in the team raising around $5 M, with the Ultra price being $0.05.
The rest of the supply was distributed as follows:
- Core team - 18%
- Company reserves - 10%
- Growth fund - 15.46%
- Content Acquisition - 19%
- Private sale - 9.54%
- Exchanges - 12%
- Marketing -1.2%
- Partners/advisors - 4.8 %
Ultra allocates 5% of all its game sales profits to a "game development and acquisition war chest," where the liquidity is locked for two years and later used to acquire new exclusive games and services for Ultra. This is to attract new players and redistribute coins, thereby putting the company’s focus on long-term development.
As of August 15, 2022, UOS has a circulating supply of over 303 million tokens and a market cap of over $111 million. The Ultra price is volatile and depends on various market sentiments. The highest Ultra price was $2.46 on November 25, 2021. The lowest level of the coin was $0.01982, recorded on September 30, 2019.
How to Buy Ultra Coin
You can buy Ultra (UOS) on various cryptocurrency exchanges, including KuCoin, BitMax, Uniswap V3, Gate.io, Bithumb, Bkex, Huobi Global, etc. You must sign up for an account on a crypto exchange and connect the payment method you prefer, for example, PayPal or your bank card. To buy Ultra, you must first purchase a major cryptocurrency like Bitcoin or Ether and swap them for Ultra. We highly recommend securely storing your newly purchased coins in a hardware wallet.
You're welcome to visit the CoinStats blog for more info about wallets & exchanges, portfolio trackers, tokens, etc., and explore our in-depth buying guides on how to buy various cryptocurrencies, such as How to Buy Polygon, How to Buy BNB, What Is DeFi, How to Buy Cryptocurrency, etc.
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